The publisher of the CityPulse, where the viral All Star Mechanical ad first appeared, responds to all of the fervor over the ad.

https://www.lansingcitypulse.com/stories/viral-fame-and-social-activism-garner-traction-for-lansing-business-owner,21718?fbclid=IwAR1qxhjgfEZa1LFyXgSgJwCeWf-5IV9vB5HWlRzAqeJ2JasK10RaMkOT1FE

It’s THE AD that has everyone talking. Bridge MI interviews Larry Kirchoff about it in this article. The article (fittingly for Bridge) does feature other vignettes from business owners doing good and some, not so much. But mixing business with activism is what makes Larry who he is and it’s no surprise to the Lansing community the passion that Larry brings to both HVAC and social justice issues. Read more here:

https://www.bridgemi.com/business-watch/lansing-frustrated-hvac-shop-owner-goes-political-and-goes-viral?utm_source=dlvr.it&utm_medium=facebook

Larry Kirchoff, All Star Mechanical takes out a full page in the Lansing City Pulse to talk about Juneteenth, and how Americans can step up.

Lansing All Star Mechanical ran an ad in a local paper (the City Pulse). Lansing-area fans know Larry Kirchoff is passionate about advocating for black and brown lives – but he really advocates for us all to take a look at our own internal biases – and help dismantle the systems that keep people oppressed.

The Detroit-area Metro Times saw the viral tweet and reached out to Larry to interview him. Click here to read the interview.

The ad that started it all!

Does your HVAC company oversell you on a big unit you don’t need? You might not need that giant furnace or A/C unit. Larry explores this in a short interview by Lansing’s own WLAJ 53.

Everyone’s home is different, but the biggest thing we see is that most HVAC companies over-install something too big (that includes new builds). This causes your HVAC system to cycle on and off more frequently, causing wear and tear. Larry breaks it down, and it’s a short video, under a minute. Worth your time if you’re investing in a furnace or A/C unit now.

Just how much does a new furnace and air conditioner cost for a typical mid Michigan house? Larry breaks it down for you – and you might not need to replace BOTH at the same time.

Should you cover your A/C unit in the winter or not? Some of your neighbors might wrap or cover their A/C and you wonder if you should too? Larry tells you whether you should cover or not and why.

Larry breaks it down for you in this video. Should you just hose off that A/C unit? Do you need regular maintenance? There are some very specific reasons why you should have it maintained by a professional.

When should you replace your A/C unit? And what should you look for? Larry breaks it down. Don’t get over sold! In our short-summer climate, you don’t need the top of the line unit, you just need basic reliability. Fewer parts equal less to break (and less costly to repair.)

Listen to what our customers have to say about Lansing’s All Star Mechanical Heating & Cooling. They say it better than we do!